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Communication Compositional Weight Comprehensibility Design Let's learn from Communication Theory Semantics

The Power of Visual Communication: Unlocking Meaningful Data Visualisation

Mini-Series: Let’s learn from Communication Theory

Uncover the hidden power of communication theories on information dashboard design and data analytics in this Mini-Series.


In data visualisation and dashboard development, visual communication plays a pivotal role in conveying complex information effectively. Just like a language has its own vocabulary and grammar, visual communication relies on a profound knowledge of visual elements and their arrangement. This post explores why understanding visual vocabulary and grammar is essential for creating meaningful data visualisations that facilitate information exchange and foster understanding.

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Communication Semantics

Think twice – is it important, is it attractive?

Halfway through my studies in media and communication science a technology called Macromedia Flash was evolving. I noticed that web designers used a significant amount of their time to make very nice-looking animations. The only problem was they did not transport any information. Something without any importance draws our attention. The designers forgot about the information design rule #1: form follows function. At the same time, there were designers who leveraged flash to animate information graphics which really made complex things easy to understand. One good example was an animation of biochemical processes in the human body. So something very important draws our attention. Animation made it possible plus attractive.

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Communication Comprehensibility Semantics

Mind the triangle

Without semantics, design is just an empty shell. Semantics covers the relationship between a sign and its meaning. So, always keep the triangle of meaning in mind.

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